EY’s attractiveness survey: Kazakhstan 2014 – The brand paves the way

Our 2014 Kazakhstan attractiveness survey reveals that investor confidence in the country’s potential is at an all-time high this year, with Kazakhstan’s “brand perception” stronger than before.

By 2015, Kazakhstan is set to have one of the highest GDP growth rates among the 25 leading rapid growth markets. This will provide attractive opportunities for foreign investors to serve the growing domestic and export markets.

Kazakhstan’s macroeconomic, social and political stability have become key factors in attracting investment to the country. Kazakhstan today presents lots of new opportunities and huge potential for both major players and mid-sized businesses.

EY Emerging Markets

A strong brand in the FDI market

This year’s survey results show that investors’ awareness of Kazakhstan’s potential has increased, as evidenced by the decline in the “can’t say” responses to our survey questions. The percentage of “can’t say” responses to the question: “How do you see Kazakhstan in 2030?” was 19.8% in 2014, compared with 42% the year before.

This might be the result of various ongoing Government efforts, such as the EXPO 2017 campaign, regular international visits, road shows and forums, Kazakhstan’s active involvement in regional and international integration processes, as well as strengthening relations with its key trade partners.

Top five most attractive features highlighted by investors established in Kazakhstan

  • Macroeconomic stability
  • Stable political and social environment
  • Telecommunication infrastructure
  • Domestic market
  • Corporate taxation

Five needed improvements in Kazakhstan

  • Create a consistent business environment
  • Invest in infrastructure
  • Develop human capital
  • Ensure  judicial independence
  • Adopt a proactive approach to attracting investors

pdf- Download: EY's attractiveness survey: Kazakhstan 2014 as a printable document